Helping Brands and Retailers Find Value in Data

42 is an innovative way to do omnichannel reporting and merchandising analysis

Why are we called 42?
The answer to the ultimate question of life, the universe and everything is 42

We started 42 with the goal of being the most useful and loved data tool in retail

As a team of retail experts, we know that it is hard for retailers and brands to access data.

Data is spread out among different structured and unstructured sources, making it time-consuming to access and often inaccurate.

Most existing tools are too technical and not built for the people actually using the product. These inefficiencies make it very difficult and time consuming for brands and retailers to get the business answers they need to make decisions.

Our team is dedicated to bringing you the best technology to make sure you always stay ahead.

Publications and Press-kit

forbes logo
inc logo
financial post logo
wwd logo
fashion is your business logo
techcrunch logo
shoptalk logo
ycombinator logo
sephora logo
lvmh innovation awards logo
new york fashion week logo

Careers at 42

At 42, we’re on a mission to build the most loved and accessible tools for the retail industry.

International retailers and fashion brands rely on our product to make decisions, every day. From comparing their top selling styles in Europe vs. USA, to understanding online/offline traffic patterns, or building the right merchandising strategy for the next season — our platform gives any user the answer they need, immediately.

42 is a YC-backed company founded by two Forbes 30 under 30 recipients and serial hackathon winners. Our team comes from P&G, SAP, Stanford Health Care and Flexport.

If you are interested in unlocking the potential of retail data, solving tangible business problems, and love dessert (or bacon), we'd love to chat!

Apply Here